Bilton Chris: Menadžment i kreativnost

Name: Menadžment i kreativnost
Price: 20.00 EUR
Availability: InStock
Author: Bilton Chris

€ 20,00

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Basic information

Author: Bilton Chris
Publisher: Clio
Availability: Available
Condition: Nova knjiga
Code: 64558

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Description

Menadžment i kreativnost

Bilton Chris

Summary

Chris Bilton: Management and creativity

In this book, the author questions the stereotypical view of the opposition between creatives and bureaucrats. Creativity, according to the author, is not only spontaneous discovery and inspiration, it is also a self-aware process driven by a purpose. Accordingly, management is not shaped exclusively by rational processes, but also includes insight, intuition, creativity and risk.

Bilton's effort to improve the understanding of the relationship between creativity management and creative approaches to management is based on the work of management theorists and creativity theorists, as well as on the practical experience of individuals employed in creative industries. His work directs us to a wider reflection on the relevance of creative processes and structures in the circumstances of the new, creative economy. Management and creativity actually proves the main thesis: the best results are achieved when the world of creativity meets the world of business.

#Bilton Chris