Menadžment i kreativnost
Basic information
- Author: Bilton Chris
- Publisher: Clio
- Availability: Available
- Condition: New book
- Code: 64558
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Menadžment i kreativnost
Bilton Chris
Summary
Chris Bilton: Management and creativity
In this book, the author questions the stereotypical view of the opposition between creatives and bureaucrats. Creativity, according to the author, is not only spontaneous discovery and inspiration, it is also a self-aware process driven by a purpose. Accordingly, management is not shaped exclusively by rational processes, but also includes insight, intuition, creativity and risk.
Bilton's effort to improve the understanding of the relationship between creativity management and creative approaches to management is based on the work of management theorists and creativity theorists, as well as on the practical experience of individuals employed in creative industries. His work directs us to a wider reflection on the relevance of creative processes and structures in the circumstances of the new, creative economy. Management and creativity actually proves the main thesis: the best results are achieved when the world of creativity meets the world of business.
Additional information
- Author: Bilton Chris
- Publisher: Clio
- Year of publication:2010
- Place of publication:Beograd
- Pages:296
- Dimensions:15x22 cm
- Script:Latin script
- Condition:New book
- Binding:Hardcover
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