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Pindyck Robert | Rubinfeld Daniel: Mikroekonomija

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Mikroekonomija

Pindyck Robert | Rubinfeld Daniel

Summary

Robert S. Pindyck, Daniel L. Rubinfeld: Microeconomics

For students who are truly interested in how the world works, microeconomics is one of the most rewarding and interesting fields they can study. A good command of microeconomics is essential for managerial decision-making, for creating and understanding state policies and in general for understanding how the modern economy works.

We wrote this book because we believe that students should be introduced to new topics that have taken a central place in microeconomics in recent years - topics such as game theory and competition strategy, the role of uncertainty and information, the analysis of pricing by companies with market power. We also felt that students needed to be shown how microeconomics can help us understand what is happening around us and how microeconomics can be used as a practical tool for decision making. Microeconomics is an important and dynamic field, but students should be introduced to its relevance and usefulness. What students want and need is a solid understanding of how microeconomics can be applied outside the classroom.

To meet these challenges, the seventh edition of Microeconomics provides insight into microeconomic theory that emphasizes its importance and application to managerial and public policy decision making. This emphasis on applicability is achieved through the inclusion of 118 extensive examples, which cover the topics of demand analysis, cost and market efficiency, pricing strategy, investment and production decisions, and government policy analysis. Precisely because of the importance we attach to these examples, they are found within the text itself. (A complete list of examples is on the inside front cover.)

The seventh edition of Microeconomics covers the dramatic changes that have taken place in the field in recent years. There is growing interest in game theory and the strategic interrelationships of companies (Chapters 12 and 13), in the role and importance of uncertainty and asymmetric information (Chapters 5 and 17), in the pricing strategies of companies with market power (Chapters 10 and 11) and in the creation of measures that will effectively deal with externalities such as environmental pollution (Chapter 18). These topics, which are given only limited attention in most textbooks, are covered in detail here.

#Pindyck Robert | Rubinfeld Daniel #ekonomija #mikroekonomija

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