Borisovič Vasiljenko Aleksandar: PR velikih ruskih korporacija

Name: PR velikih ruskih korporacija
Price: 11.95 EUR
Availability: InStock
Author: Borisovič Vasiljenko Aleksandar

€ 11,95

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Basic information

Author: Borisovič Vasiljenko Aleksandar
Publisher: Clio
Availability: Available
Condition: Odlično
Code: 65015

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Description

PR velikih ruskih korporacija

Borisovič Vasiljenko Aleksandar

Summary

Aleksandar Borisovič Vasiljenko: PR of large Russian corporations

The book is devoted to issues of public relations in large Russian companies. The author breaks down the phrase public relations and explains its meaning, offers answers to the question of what is the real power of PR and where is the place of PR in a democratic society.

Special attention is paid to the problems of creating a company's image, relations with the mass media, ethics, state and social organizations, etc. The book contains numerous valuable recommendations for the implementation of various PR campaigns and can serve as a textbook on the theory and practice of PR. It is intended for experts in the field of PR and a wide circle of readers who are interested in the mentioned issue.

#Borisovič Vasiljenko Aleksandar