Fletcher Keith: Upravljanje marketingom i informaciona tehnologija

Name: Upravljanje marketingom i informaciona tehnologija
Price: 13.27 EUR
Availability: InStock
Author: Fletcher Keith

€ 13,27

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Basic information

Author: Fletcher Keith
Publisher: Clio
Availability: Available
Condition: Odlično
Code: 49179

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Description

Upravljanje marketingom i informaciona tehnologija

Fletcher Keith

Summary

Keith Fletcher: Marketing Management and Information Technology

Understanding information technology and its impact on consumers is of key importance for any company that wants to maintain its competitive position on the market.

The book Marketing Management and Information Technology enables easy acquisition and transfer of knowledge. It contains numerous examples and case studies that illustrate the material by applying it to real business problems and experiences.

In the first part, the author deals with the nature of information technology and its importance for marketing strategies. In the second, the tasks of the marketing director are given - deciding on the product, promotion and distribution - with special reference to data-based marketing and establishing relationships with the consumer.

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