Upravljanje marketingom i informaciona tehnologija
Basic information
- Author: Fletcher Keith
- Publisher: Clio
- Availability: Available
- Condition: Excellent
- Code: 49179
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Upravljanje marketingom i informaciona tehnologija
Fletcher Keith
Summary
Keith Fletcher: Marketing Management and Information Technology
Understanding information technology and its impact on consumers is of key importance for any company that wants to maintain its competitive position on the market.
The book Marketing Management and Information Technology enables easy acquisition and transfer of knowledge. It contains numerous examples and case studies that illustrate the material by applying it to real business problems and experiences.
In the first part, the author deals with the nature of information technology and its importance for marketing strategies. In the second, the tasks of the marketing director are given - deciding on the product, promotion and distribution - with special reference to data-based marketing and establishing relationships with the consumer.
Additional information
- Author: Fletcher Keith
- Publisher: Clio
- Year of publication:2003
- Place of publication:Beograd
- Pages:526
- Dimensions:14x21 cm
- Script:Latin script
- Condition:Excellent
- Binding:Hardcover
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