Lucius Wulf: Ekonomika izdavačke delatnosti
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Basic information
- Author: Lucius Wulf
- Publisher: Clio
- Availability: Available
- Condition: Nova knjiga
- Code: 47065
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Ekonomika izdavačke delatnosti
Lucius Wulf
Summary
Lucius Wulf: Economics of publishing activities
In this book, the author talks about the tasks and activities of book and magazine publishers. In seven chapters, he deals with, among other things, the organization within the publishing company, marketing in the company, publication and distribution of magazines, advertising, electronic publishing, intellectual property protection.
The author points out the complexity of the decision-making process in various aspects and phases of the publishing business, as well as the conditioning of these decisions by numerous factors. Numerous graphs and tables in the book facilitate its understanding.
Additional information
- Author: Lucius Wulf
- Publisher: Clio
- Year of publication:2011
- Place of publication:Beograd
- Pages:432
- Dimensions:15x21 cm
- Script:Latinica
- Condition:Nova knjiga
- Binding:Tvrdi
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