/: Poslovno planiranje – vodič za menadžere

Peter J. Capezio: Business Planning - A Guide for Managers

The main premise of this book is that planning and implementation are closely related. Experience tells us that even the best plans will not meet expectations if they are not effectively implemented. This means that all employees must be involved in some way during planning and implementation. The goal of a successful planning process is for everyone to see a clear link between the general direction of the company's business and the work they do.

I encourage you to use the information from Business Planning as a benchmark against which to compare the current state of your company's operations. The tools and techniques you are about to read about are tried and tested and given to you to use; you can use them as described in the book or adapt them for your own needs. Regardless of the industry and whether it is a for-profit or non-profit organization, I have defined what must happen in the process from planning preparations to measuring results. Planning in this context is not a single step, but a series of linked steps that will lead you on the path to achieving your organization's goals.

The book follows the flow of the four Ps of planning to help demonstrate the continuity needed to take the step from plans to results.

One simple thing is what usually separates business success from failure: a well-designed plan. Whether you want to implement a long-term strategic initiative or set short-term revenue goals, Business Planning - A Manager's Guide will provide you with the tools and techniques to develop a workable plan that everyone will support. You will learn how to:

• Measure success
• Prioritize initiatives
• Conduct business assessments
• Design a budget
• Engage employees

There is no reason why your business should have to go through retries, wasted money or unhappy customers. Business Planning – A Guide for Managers offers tried-and-true methods that can be applied to any situation.

The idea behind the books published by Briefcase is to give you practical information written in a friendly tone. The chapters are relatively short, deal with tactical issues, and include plenty of examples.

About the Author:

Peter J. Capezio is a Managing Director at Value Added Resource, and brings over 25 years of Fortune 500 company experience to the consulting arena. He was involved in leading organizational changes and helping companies adapt to dynamic market conditions and improve overall results. The main emphasis of his work is on the development and integration of business strategy and plans with organizational planning and development. A key component of his work is developing plans for implementation and execution. Peter has held many management positions at companies and organizations such as Black and Decker, Becton Dickinson, Blue Cross & Blue Shield of Florida, St. Elizabeth's Hospital in Boston and Wang Laboratories. He has demonstrated expertise in business and organizational development, executive leadership, total quality initiatives and building highly productive teams.