Gamble John | Strickland A.J. | Thompson Arhur: Strateški menadžment

Arthur Thompson, A.J. Strickland, John Gamble: Strategic Management

14. edition

STRATEGIC MANAGEMENT IN SEARCH OF COMPETITIVE ADVANTAGE:
I. PART OF THE CONCEPT AND TECHNIQUES OF DEVELOPING AND IMPLEMENTING THE STRATEGY
II. PART CASES FROM PRACTICE IN DEVELOPMENT AND IMPLEMENTATION OF STRATEGY

The new edition of Strategic Management is a superb and modern textbook composed of two parts. The first, theoretical part provides concepts and techniques for creating and implementing a management strategy, while the second, practical part on more than 600 pages provides a detailed presentation of 32 business cases that represent real examples and supplement the theoretical part of the book. This is an essential textbook for all management courses.

Part one: Concepts and techniques of strategy creation and implementation

1. What is strategy and why is it important?
2. Managerial process of creating and implementing a strategy
3. Analysis of the company's external environment
4. Valuation of assets and competitive position of the company
5. Five generic competitive strategies: Which one to use?
6. Beyond competitive strategy: Other important strategic decisions
7. Competition on foreign markets
8. Adapting the strategy to the specific situation in the industry and the company
9. Diversification: Strategies for managing a group of activities
10. Strategy, ethics and social responsibility
11. Creation of strong resources and organizational capabilities
12. Management of internal operations: Actions that encourage better strategy implementation
13. Organizational culture and leadership - keys to effective strategic implementation

All 13 chapters are diligently aligned with the latest developments in the theory and practice of strategic management. The latest steps in the conceptual foundations of strategic management are incorporated, changes in business strategies, value chain operations, work practices, competitive conditions, etc. are clearly described. The discussions in the chapters reflect the increasing importance of collaborative partnerships, the constant spread of rapid changes to an ever-increasing number of industries and the company's environment, and not so long ago emphasized imperatives of connecting strategy and operational practices with what is ethically and socially acceptable.

Part Two: Cases from practice in the making and strategy implementation

37 cases of this edition are the most current and the best cases that the authors could come up with. The collection is full of examples of strategy in action and contains valuable lessons for all readers. At least 23 cases include very reputable companies, products, people that most readers have probably already heard of, know from personal experience, or can easily identify with. Using four cases of dot-com companies, along with several others, students will gain insight into the special requirements of competition in industrial environments where technological advances are a daily occurrence, product life cycles are short, and competitive maneuvering among rivals is turbulent. 16 cases are outside the USA, globally competitive industries and/or cross-cultural situations. These cases, together with the theoretical content of the first part, offer a wealth of material for connecting the theory of strategic management with the globalization of the world economy. 5 cases deal with strategic problems of family-owned companies or relatively small business ventures, and 22 cases concern public companies. We are convinced that this collection will arouse the interest of many readers, will be extremely attractive and above all instructive!

1. Starbucks 2004: In search of world domination
2. Netflix
3. Azalea Seafood Gumbo Shoppe 2004
4. Non Stop Yacht, S.L.
5. Competition in the bottled water industry
6. Dollar General and the Extreme Value of Retail
7. Growth Strategy and Fees for Point of Sale at No Pudge! Foods, Inc.
8. Dell Computer 2003: In Search of Industry Leadership
9. Electronic Arts and the global video game industry
10. Nexity and the banking industry in the USA
11. Making It Big
12. Outback Steakhouse
13. McDonald's: Polishing the golden arches
14. Maple Leaf Consumer Foods – Fixing Hot Dogs
15. Krispy Kreme Doughnuts, Inc.
16. Andrea Jung and Avon Products 2003: Accelerating Change
17. eBay: Own league
18. Record of the security management industry and security system manufacturers
19. Pivot International – Search for growth
20. Bayer AG: Children's ASPIRIN
21. Harley-Davidson
22. Hero Honda Motors (India) Ltd.
23. Puma AG
24. Globalization of Beringer Blass Wine Estates
25. Land O'Lakes, Inc.
26. Unilever's path to growth strategy: Does it work?
27. LVMH's diversification into luxury goods
28. Robin Hood S
29. Procter & Gamble: Organization 2005 and the future
30. Global leadership of Carlos Ghosn at Nissan
31. Wal-Mart Stores, Inc.: New Challenges
32. Kmart: Attempt to return
33. Portman Ritz-Carlton: Asia's Best Employer
34. Continental Airlines 2003: Keeping the Turn
35. Southwest Airlines: Culture, Values ​​and Operating Practices
36. Benziger Family Winery
37. Andy Decker and the ethics of downloading music from the Internet