Mišković Miroslav: Tajne zanata: sve što sam na teži način naučio o biznisu

Miroslav Mišković: Secrets of the trade: everything I learned the hard way about business

From the cover:

After the bestseller I, tycoon, Miroslav Mišković in Secrets of the trade brings to us the essence of his business knowledge, accumulated experience of more than half a century. Everything he has learned - often the hard way - is made available to others as an invitation not to repeat his mistakes and, above all, as an opportunity to learn from his successes.

"Through personal, authentic stories, Mišković offers us principles, anecdotes and timeless lessons. And all this from decades of work in extremely changing circumstances, markets and industries. A real treasure of knowledge for everyone who strives for long-term success and sustainability in business, regardless of where they come from. industries are coming."
- Branko Milutinović, CEO Nordeus

"The originality of Miroslav Mišković's book lies in the fact that, instead of starting from theory, it actually represents the result of half a century of experience in running a business. In the book you can find knowledge, but also inspiration that is rarely available in times when the pursuit of power often ignores the impact of business on people and communities. Through this journey, you will enjoy various and stimulating economic lessons."
- Georges Ugeux, president of Galileo Global, lecturer at Columbia University

"We live in a country where everyone thinks they can do private business. It's as if it's the easiest thing in the world: to become a billionaire. But he hates people... I thought, before reading, how important it was that we get a book like this, and then I immediately became convinced of how right I was, coming across what a politician told Mišković - if he fails, he goes into business." And that's why, before you fail, whether you enter a business or you're doing great, read this book. Don't let it hate you..."
- Veljko Lalić, editor-in-chief and owner of Nedeljnik

"Secrets of trade are not a set of business lessons for me - they are the basis of everything Delta Holding is today. Between the covers of this book is what employees in our company feel and live every day: these are the values that are embedded in our every decision and our every action. Symbolically, 33 chapters for 33 years of the company's business represent threads that unite our people: a team that, building businesses, also builds a better world."
- Marija Desivojević Cvetković, Senior Vice President, Delta Holding