Thomas Dana: Deluxe: kako je luksuz izgubio sjaj

Name: Deluxe: kako je luksuz izgubio sjaj
SKU: 44254
Price: 12.00 EUR
Author: Thomas Dana

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Author: Thomas Dana
Publisher: Algoritam
Availability: Available
Condition: Excellent
Code: 44254

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Personal collection at the antique store

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Deluxe: kako je luksuz izgubio sjaj

Thomas Dana

Summary

Dana Thomas: Deluxe

How luxury lost its luster

once upon a time, luxury was reserved exclusively for the chosen, for the rich aristocracy. Luxury was not just a product, but a way of life. Today's concept of luxury would be completely unrecognizable to that old elite. Small family businesses dedicated to integrity and quality have disappeared - replaced by massive corporations focused solely on growth, brand recognition, advertising and, above all, profit.

Quantity has long since replaced quality, and almost all production has moved to large factories located in countries like China where your luxury handbag is produced right next to the mass market product.

Dana Thomas decided to dive into the dark side of the luxury industry and find out all about it. the hidden secrets that Prada, Gucci and Burberry chose to hide from us. For this purpose, he will visit the last stronghold of traditional luxury - Hermès, he will take us to the plantation in Grasse where the Mul family grows flowers exclusively for the production of Chanel perfumes, but also to the overcrowded factories in China where workers work all day on bags with the beautiful 'Made in Italy' label. Japan, whose inhabitants are, as far as the concept of luxury is concerned, the most conscious people in the world. It will also take us behind the scenes in the weeks leading up to the Oscars, to witness how the stars wear luxury brands in order to shine as much as possible on the red carpet, but also make good money. of the most interesting questions of our time - how luxury managed to lose its luster.