Palmer Robert | Richards Greg: Uzbudljivi gradovi

Name: Uzbudljivi gradovi
Price: 22.00 EUR
Availability: InStock
Author: Palmer Robert | Richards Greg

€ 22,00

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Basic information

Author: Palmer Robert | Richards Greg
Publisher: Clio
Availability: Available
Condition: Nova knjiga
Code: 50950

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Description

Uzbudljivi gradovi

Palmer Robert | Richards Greg

Summary

Robert Palmer, Greg Richards: Exciting Cities

Each city has its own rhythm, each is recognizable and unique in some way, each is in some way pleasant to its residents and for some reason attractive to guests. Recognizing values and building a strategy based on them creates an image of the city that contributes to overall cultural, economic and social progress. Cultural events are one of the effective ways of building identity and developing a city.

The authors of this book, cultural marketing experts Greg Richards and Robert Palmer, analyze the possible ways in which cultural manifestations, such as festivals, exhibitions and fairs, help cities become more pleasant and desirable places to live. They illustrate their observations with the experiences of cities that have held the title of "European Capital of Culture" for the past three decades.

#Palmer Robert | Richards Greg