Uzbudljivi gradovi
Basic information
- Author: Palmer Robert | Richards Greg
- Publisher: Clio
- Availability: Available
- Condition: New book
- Code: 50950
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Uzbudljivi gradovi
Palmer Robert | Richards Greg
Summary
Robert Palmer, Greg Richards: Exciting Cities
Each city has its own rhythm, each is recognizable and unique in some way, each is in some way pleasant to its residents and for some reason attractive to guests. Recognizing values and building a strategy based on them creates an image of the city that contributes to overall cultural, economic and social progress. Cultural events are one of the effective ways of building identity and developing a city.
The authors of this book, cultural marketing experts Greg Richards and Robert Palmer, analyze the possible ways in which cultural manifestations, such as festivals, exhibitions and fairs, help cities become more pleasant and desirable places to live. They illustrate their observations with the experiences of cities that have held the title of "European Capital of Culture" for the past three decades.
Additional information
- Author: Palmer Robert | Richards Greg
- Publisher: Clio
- Year of publication:2013
- Place of publication:Beograd
- Pages:458
- Dimensions:17x24 cm
- Script:Latin script
- Condition:New book
- Binding:Softcover
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