Meerman Scott David: Marketing & PR u stvarnom vremenu

Name: Marketing & PR u stvarnom vremenu
Price: 14.00 EUR
Availability: InStock
Author: Meerman Scott David

€ 14,00

Free delivery in Croatia for orders over EUR 70

Basic information

Author: Meerman Scott David
Publisher: Dva i dva
Availability: Available
Condition: Nova knjiga
Code: 50260

Shipping options

GLS Croatia

5€

Delivery

0€

Personal collection at the antique store

0€

GLS parcel machine

3€

Payment methods

Pay on pickup

CorvusPay

By general payment / Virman / Internet banking

Cash on delivery

Description

Marketing & PR u stvarnom vremenu

Meerman Scott David

Summary

David Meerman Scott: Marketing & PR in Real Time

How to instantly engage your market, connect with customers, and create products that grow your business in the present moment.

What exactly is this real-time worldview that Scott writes so passionately about in this book? He defines it as follows: "It is an attitude towards business (and towards life) with an emphasis on quick reaction at the right moment". Scott argues that focus and collaboration are key to this. "Companies whose employees understand the power of real-time information gain an extremely powerful competitive advantage," he says. Scott points out that developing a real-time worldview requires sustained effort and offers thirteen fundamental principles of any real-time business: Seize an opportunity before it's too late Revise plans in line with market changes Measure results in the present time Act on what's happening right now Implement strategies and tactics in line with what's currently breaking news Empower your employees to act themselves Make a move at the right moment Be informed regularly, but always be ready to react Be quick to assess options and choose a course of action Work everything out and initiate action, it will never be perfect anyway Respond to clients when it suits them Connect with the media when they ask you to Scott further argues that companies need the support of real-time technology in order to adapt to a real-time business model. However, he also reminds us that it is not all about using tools such as Facebook, YouTube and Twitter, but that it is also about adapting to a new worldview in which real-time communication is naturally inherent.

#Meerman Scott David