Summary
George Siedel: Negotiating to Success
A practical introduction to the strategies and skills necessary for success in business and private negotiation!
Negotiating to Success follows four key stages of negotiation:
Stage One: Prepare for the negotiation
Stage Two: Use key strategies and tactics during the negotiation
Stage Three: Conclude the negotiation with a binding contract
Stage Four: Execute and evaluate your agreement
The book is written based on the latest research and experiences of negotiators from around the world. It will also enable you to:
• perform a negotiation analysis that includes your reservation price and zone of potential agreement
• use a decision tree to evaluate alternatives to your negotiation
• evaluate your negotiation style
• increase your negotiating power
• make decisions about how to resolve ethical dilemmas during negotiations
• use psychological tools – and avoid psychological pitfalls – during negotiations
• evaluate your negotiation success.
The book is unique in its organization, because it deals chronologically with each step of the negotiation process, from preparation to execution. This holistic approach avoids the mistaken assumption that success is determined by what happens at the negotiating table. Although the "negotiating table" is an important stage of the process that is covered in detail in this book, it is the true test of success - the extent to which the agreement was successfully executed.
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