Summary
Bill Brooks: Sales Techniques
AN EFFECTIVE SALES PROGRAM FOR FINDING NEW POTENTIAL CUSTOMERS, DISCOVERING THEIR NEEDS AND RECORDING THEIR ORDERS
Sales Techniques is full of insightful, proven concepts, tools and techniques to achieve excellent results for your company as well which offer irresistible value to your customers. No matter what your product or service is, this practical addition to McGraw-Hill's results-focused Briefcase Books series gives you:
Although it is extremely difficult to achieve profitable success in sales, the rules are very clear. Sales techniques will introduce you to these rules and offer you separate, modern ideas and strategies, how to use them consistently and possibly turn them into real customers.
Brief content:
21st century sales
Professional selling: inside secrets
Focusing, positioning, investment
Research step (first part): positioning
Research step (second part): looking for customers
Research step (third part): market research
Getting to know the customer face-to-face
Exploring step: asking questions that secure the sale
Applying step: getting your product or service to solve a problem
Persuading step: persuading your prospect
Concluding step: concluding and concluding
How to gain and maintain sales momentum
About the author:
Bill Brooks is one of the most authoritative and the world's most respected authors on the field of sales in the world. A former award-winning professional salesperson, he is the CEO of the Brooks Group, a company that offers a variety of sales training and sales management education based in Greensboro, North Carolina. As a highly sought after speaker, he was inducted into the Speakers Hall of Fame. In addition, he is a certified management consultant. Mr. Brooks is the author of eleven books on sales, sales management, and related high performance topics.
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