McDonald Malcolm: Segmentiranje tržišta
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Basic information
- Author: McDonald Malcolm
- Publisher: Clio
- Availability: Available
- Condition: Vrlo dobro
- Code: 71459
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Segmentiranje tržišta
McDonald Malcolm
Summary
Malcolm McDonald, Ian Dunbar: Market Segmentation
Unlike many marketing textbooks that mystify the problem of market segmentation, this book offers a common sense approach to the subject. Written in simple language, it offers the reader a clear and step-by-step introduction to an extremely well-structured marketing process. It offers a very practical framework for deriving individual segmentation models that can be applied in different environments. Market segmentation contains experiences from many years of practice of well-known global companies and numerous examples that represent guidelines for practical action.
Additional information
- Author: McDonald Malcolm
- Publisher: Clio
- Year of publication:2003
- Place of publication:Beograd
- Pages:252
- Dimensions:14x21 cm
- Script:Latinica
- Condition:Vrlo dobro
- Binding:Tvrdi
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