Masterman Guy: Strateški menadžment sportskih događaja
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Basic information
- Author: Masterman Guy
- Publisher: Clio
- Availability: Available
- Condition: Nova knjiga
- Code: 65011
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Strateški menadžment sportskih događaja
Masterman Guy
Summary
Guy Mastermun: Strategic Sport Event Management
An International Approach
Strategic Sport Event Management provides students and practitioners with insight into the successful organization of sporting events of all kinds.
Using examples from international sports such as the Sydney Olympics, UK surfing competitions, the Manchester Commonwealth Games and the Salt Lake City Winter Olympics, the author shows the planning processes - short- and long-term strategies, bids, handovers and evaluation of the success of sporting events, events and operational strategies, including information technology, communication, equipment and personnel.
In addition to students and professional organizers, the book is of interest to all those interested in the workings of the machinery behind any sporting event.
Additional information
- Author: Masterman Guy
- Publisher: Clio
- Year of publication:2008
- Place of publication:Beograd
- Pages:346
- Dimensions:14.5x21 cm
- Script:Latinica
- Condition:Nova knjiga
- Binding:Tvrdi
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