Moutinho Luiz: Strateški menadžment u turizmu
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Basic information
- Author: Moutinho Luiz
- Publisher: Masmedia
- Availability: Available
- Condition: Odlično
- Code: 41322
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Strateški menadžment u turizmu
Moutinho Luiz
Summary
Luiz Moutinho: Strategic Management in Tourism
Managers in tourism, as in all other branches of the economy, have to adapt to all kinds of changes today. This textbook addresses this dynamic environment in two ways: it identifies models and approaches that management personnel can use to take advantage of emerging opportunities and challenges for their companies, and it provides examples to illustrate the models, techniques, and tools in real-world situations. The book is divided into four parts: Environment in tourism, Marketing management in tourism, Functional marketing in tourism and Strategic planning in tourism.
Additional information
- Author: Moutinho Luiz
- Publisher: Masmedia
- Year of publication:2005
- Place of publication:Zagreb
- Pages:494
- Dimensions:17x24 cm
- Script:Latinica
- Condition:Odlično
- Binding:Tvrdi
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