Summary
Francesca Rolandi: Twenty-four thousand kisses - the influence of Italian popular culture in Yugoslavia (1955-1965)
In the first decades of the opening of Yugoslavia to the world, despite complex political relations, Italy was the main "mediator", but also the direct producer and exporter of Western popular culture and the model of consumer society in the country of self-governing socialism. In the game of politics and propaganda slogans ("Trieste is ours!") and the attraction of Trieste department stores, Ponteros, San Remo, Fellini's films, as well as ever-expanding economic ties, economic pragmatism prevailed, but also the wishes and needs of "ordinary" Yugoslavs, who from the mid-1950s through the "Italian window" began to get to know the "Western world", looking for what the meager domestic market could not offer them.
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