Davies William: Industrija sreće

Name: Industrija sreće
Price: 15.00 EUR
Availability: InStock
Author: Davies William

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Author: Davies William
Publisher: Clio
Availability: Available
Condition: Nova knjiga
Code: 46749

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Description

Industrija sreće

Davies William

Summary

William Davies: The Happiness Industry

Happiness, in its various forms, is no longer just a pleasant adjunct to the more important business of making money, or some new-age invention peddled by those who have time to bake their own bread. As a phenomenon that can be measured, observed, improved, it has now penetrated the fortress of global economic governance. If the World Economic Forum can serve as a guide, which it always has, the future of successful capitalism depends on our ability to combat stress, despair and illness, and to replace them with relaxation, happiness and health. Now there are techniques, measures and technologies to enable this, creeping into offices, business centers, households and the human body.

More and more corporations employ "directors of happiness", and Google has its own "lucky person", who reminds employees of the importance of active attention and empathy. Expert happiness consultants advise employers how to cheer up employees, the unemployed how to regain their work elan, on one occasion in London, and those who were forced out of their homes how to emotionally face the future.

There are two important reasons why the science of happiness came to the fore at the beginning of the XXI century, and both are of a sociological nature. As such, psychologists, managers, economists and neuroscientists who promote this science never directly deal with them. The first concerns the nature of capitalism. Another structural reason for the growing interest in happiness is somewhat more worrying, and it concerns technology. Until recently, scientific attempts to find out who feels what or to manipulate it mostly took place in formally recognizable institutions, such as psychological laboratories, hospitals, workplaces, focus groups and the like. That is no longer the case. In July 2014, Facebook published a scientific paper that contained detailed information about how the social network successfully changed the mood of hundreds of thousands of users by manipulating the news delivered to them.

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