Ball Philip: Kritična masa

Name: Kritična masa
Price: 14.00 EUR
Availability: InStock
Author: Ball Philip

€ 14,00

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Basic information

Author: Ball Philip
Publisher: Algoritam
Availability: Available
Condition: Odlično
Code: 44219

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Description

Kritična masa

Ball Philip

Summary

Philip Ball: Critical Mass

How One Leads to Another

"What can physics tell us about how people move in open spaces, how they make decisions and vote and form alliances, groups and societies? We will see how physics can be used to understand some aspects of the behavior of economic markets and reveal hidden structures in networks of social and business contacts. We will uncover a kind of physics in the politics of conflict and cooperation.

But first of all, a much more difficult question: does physics simply help us explain and fundamentally do we understand or can we use it to predict and thus avoid problems, to improve our societies, to create a better and safer world? Or is it just another dream, doomed to end up in the already crowded graveyard of utopias of the past?" This is how Philip Ball, probably the most successful young British publicist, described the intentions of this book, the winner of the 2005 Aventis award. Critical Mass: How One Thing Leads to Another, 2004, a brilliantly illustrated science of collective behavior, is a fascinating read about the natural laws of complexity that govern the grouping of humans as much as insects or gases, and will interest humanists and naturalists alike; it will encourage us to think about the role of individuals in mass movements or the organization of society in general, as well as about our own decisions whenever advertisers try to mislead us, vote for a party or join the thousands of buyers of a fashionable product.

#Ball Philip