Summary
Dražen Katunarić: Media Empire
Mass media, together with informatics, electronics and telephony, are today the heavy industry of society, the main lever of the globalization system and the spread of the neoliberal concept; they serve to constantly increase the power of individuals and lower the level of the masses. At work is the planetary unification of behavior, tastes, norms with the help of the media, the subjection of consciousness to ephemeral events, and a kind of illiteracy of users and readers. The media world has become a separate world, with its own codes, images, language and truth, and it produces and sells its own reality, paper and moving images, just as other industries produce textiles, screws or sunscreen. Information is no longer free and critical, but conveys an idea, a truth, a worldview in an oxymoronic combination of single-minded pluralism. Instead of proof of credibility, today's media show an obvious deficit of democracy commensurate with the high degree of dependence on the "bosses", financial groups that have little to do with the world of journalism. This collection of texts raises serious questions about the functioning of the media and their totalitarian pretensions. It was conceived christologically, as an indispensable unit for those who want to think about the media. Therefore, the book starts from the first emblematic media theorist Marshall McLuhan (whose two sayings about the global village and the media as a message have become an integral part of the general culture) and reference texts in which all the cultural mutations that the media will suffer from the end of the seventies until today, when the original meaning of the idea of freedom of the press and the media as the foundation of democracy, have been somewhat lost. Most of the authors and theoreticians represented are prominent intellectuals: essayists, writers, philosophers, sociologists, journalists, publicists who often approach media issues from different positions.
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