Rushkoff Douglas: Iznuđivanje: zašto slušamo što nam ONI kažu?
€ 10,00
Free delivery in Croatia for orders over EUR 70
Basic information
- Author: Rushkoff Douglas
- Publisher: Bulaja naklada
- Availability: Available
- Condition: Vrlo dobro
- Code: 72132
Shipping options
GLS Croatia
5€
Delivery
0€
Personal collection at the antique store
0€
GLS parcel machine
3€
Payment methods
Pay on pickup
CorvusPay
By general payment / Virman / Internet banking
Cash on delivery
Iznuđivanje: zašto slušamo što nam ONI kažu?
Rushkoff Douglas
Summary
Douglas Rushkoff: Extortion: why do we listen to what THEY tell us?
Based on scientific knowledge and his own rich experience gained during the years when he worked as a new media consultant with numerous leading companies today, Douglas Rushkoff explains in simple language which methods and how they are applied for the purpose of manipulating people in modern society. Starting from the procedures used in stores to force customers to buy a product, Rushkoff also exposes the effect of marketing in politics and public life and the ways in which the media influence the formation of our opinion. The pithy language, and Rushkoff's clear argumentation supported by plenty of examples, make this book a very desirable read, especially appreciated among the younger audience. The message of the book is positive and in any case aimed at people who want to live actively and participate, without cynicism, in an open global society.
The book "Extortion" received the "Marshal McLuhan" award in 2002 for the best book on the media.
Additional information
- Author: Rushkoff Douglas
- Publisher: Bulaja naklada
- Year of publication:2002
- Place of publication:Zagreb
- Pages:333
- Dimensions:13.5x20 cm
- Script:Latinica
- Condition:Vrlo dobro
- Binding:Meki
You may also like
Recently viewed
Biblos Newsletter
For book lovers who enjoy finding the rare
New titles, special copies and quiet recommendations from the antiquarian bookshop.