Hall Stuart: Mediji i moć

Name: Mediji i moć
Price: 13.00 EUR
Availability: InStock
Author: Hall Stuart

€ 13,00

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Basic information

Author: Hall Stuart
Publisher: Karpos
Availability: Available
Condition: Nova knjiga
Code: 53121

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Description

Mediji i moć

Hall Stuart

Summary

Stuart Hall: Media and Power

For a long time it was considered that the media is omnipotent and that the communication process from the sender to the receiver is simple and linear: the sender creates (encodes) a message, fixes the meaning and sends it to the receiver who receives (decodes) the message in a static and unchanging way. For Stuart Hall, however, the process of media communication is not nearly so simple. The meaning of the message cannot be fixed and determined, the recipients are not passive recipients and the message is not transparent. There are three types of reading (decoding), including an oppositional reading in relation to the desired one (a positive image, for example, about a political party, company, social group, etc., can also be decoded negatively). The message, or language in a certain sign system, not only reflects, but also constructs and distorts meaning.

#Hall Stuart