Osredečki Eduard: Odnosi s javnošću = Public relations
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Basic information
- Author: Osredečki Eduard
- Publisher: Naklada Edo
- Availability: Available
- Condition: Vrlo dobro
- Code: 82980
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Odnosi s javnošću = Public relations
Osredečki Eduard
Summary
Eduard Osredečki: Public relations = Public relations
Public relations or public relations is a category of market activities, i.e. one of the essential functions of marketing and non-economic activities, without which modern operations of companies and public service organizations are unthinkable. This manual explains not only what public relations are, but also how we will organize them in the company and institution, and what is the role of certain groups of employees and individuals in the public relations process.
Additional information
- Author: Osredečki Eduard
- Publisher: Naklada Edo
- Year of publication:1995
- Place of publication:Zagreb
- Pages:255
- Dimensions:14x20 cm
- Script:Latinica
- Condition:Vrlo dobro
- Binding:Meki
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