Tapscott Don: Odrasti digitalno

Don Tapscott: Growing Up Digital

How the Net Generation is Changing Your World

From Contents:

I. MEET THE NETWORK GENERATION The network generation is shaping up The generation immersed in bits The eight norms of the network generation: Characteristics of the generation The brain of the network generation II. TRANSFORMING INSTITUTIONS The Network Generation as Learners: Rethinking Education The Network Generation as Workforce: Rethinking Talent and Management The Network Generation as Consumers: Networks of n-Influence and the Prosumer Revolution The Network Generation and the Family: There's No Place Like a New Home III. TRANSFORMING SOCIETY Network generation and democracy: Obama, social networks and civic activism Making the world a better place - from the ground up In defense of the future

About the book:

You probably know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who knows what on Facebook or MySpace. They are the first generation that literally grew up in a digital environment - and they are part of a global cultural phenomenon that is here and will stay with us. The bottom line is this: if you understand the online generation, you will understand the future. If you're a baby boomer or a member of Gen X, this is your field guide.

As a fascinating inside look at the online generation, Grow Up Digital is inspired by a private $4 million research study. The author of the New York Times bestseller, Don Tapscott, surveyed more than 11,000 young people. Instead of a bunch of spoiled screenagers with short attention spans and no social skills, he discovered a remarkably bright community that has developed revolutionary new ways of thinking, interacting, working and socializing.

Grow up Digital reveals:

• how the brain of the online generation processes data;
• several ways to attract and engage young talent in the workplace;
• seven guidelines for teachers to take advantage of the online potential generations;
• Parenting 2.0: There's no place like a new home;
• Citizen Network: How young people and the Internet are transforming democracy.

Today's young people are using technology in ways you never imagined. Instead of passively watching television, the online generation actively participates in the creation of entertainment and information. For the first time in history, youth is an authority on something very important. And they change every aspect of our society ‡ from the workplace to the market, from the classroom to the living room, from the polling booth to the Oval Office. The digital age is here. The network generation has arrived. Meet the future.

Reviews:

"Once again, Don Tapscott has captured a piece of the zeitgeist. Growing Up Digital shows the world-changing power of the online generation and the way they are rethinking everything from education to home life to civic participation. If you want to understand their impact, read this book." Eric Schmidt, CEO, Google

"Don Tapscott provides an insightful and practical book for anyone trying to better understand, respect, and unleash the full potential of today's youth. Backed by comprehensive research, Growing Up Digital debunks popular myths and reveals the norms and motivations of a generation poised to transform business, education, government, and society." James Quigley, CEO, Deloitte Touche Tohmatsu