Summary
Cesar Rendueles: Sociophobia: political change in the era of digital utopia
'The Yes Men' is a group of artists who act as representatives of financial institutions and large companies at international business forums, making a parody of them. Their main discovery is that it is impossible to shock the corporate world. Pretending to be members of the World Trade Organization, they publicly presented initiatives such as banning the siesta, bringing back the slave trade, establishing a market for votes or a market for human rights - where a country that should violate fundamental rights could buy another quota of violations, then solving the issue of hunger through a system in which the most vulnerable will 'recycle' digested hamburgers... All these proposals met with interest and approval among a large audience composed of entrepreneurs and public representatives."
In a situation where capitalism has almost completely colonized modern everyday life and in an age of increasing inequality, many on the left place their last hope in social networks, which the Spanish contemporary theorist and sociologist Cesar Rendueles criticizes as naive "cyber fetishism". In Sociophobia, he explores the importance of social networks and the Internet for political action and his result is that their effects are corrosive and create a bad social reality, not one that strengthens self-awareness. reducing confidence in how useful political interventions are and personal connections. With a sense of great social and historical transitions and a talent for creating theoretical sparks from pop-cultural references, he states that political change will be possible when "sociophobia", the fear of cooperation with others, is overcome. "Then, when many people do the same thing at the same time," it does not mean they do it together.
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