Summary
Leslie Sklair: The Icon Project: Architecture, Cities and Capitalist Globalization
In the book The Icon Project, Leslie Sklar focuses on the ways in which capitalist globalization is produced and represented around the world, especially in globalizing cities. Skler traces how the iconic buildings of our time – shopping malls, spectacular museums and huge urban projects – constitute the triumphant "Icon project" of today's global capitalism, promoting ever-increasing inequality and hyper-consumerism. The two most significant types of iconic architecture - unique icons that are recognized as works of art, designed by people like Gerry, Foster, Koolhaas and Hadid, as well as successful, imitative icons that copy elements of the work of star architects - speak of the central importance of hyper-consumerism in contemporary capitalism. In addition to explaining how the architectural industry organizes the social production and marketing of iconic buildings, Skler also shows how corporations increasingly dominate the built environment and promote development in the direction of globalizing, consumerist cities. The "Icon Project", he claims, is a weapon in the fight to consolidate capitalist hegemony as well as to strengthen transnational capitalist control over where we live, what we consume and how we think.
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