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Salvatore Dominick: Ekonomika za menadžere

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Ekonomika za menadžere

Salvatore Dominick

Summary

Dominick Salvatore: Economics for Managers

Reflecting the highly globalized nature of tastes, production, labor markets, and financial markets in today's world, Economics for Managers: Principles and Applications Around the World, International Eighth Edition, presents the theory of the firm as a link for examining managerial decision-making processes.

As in previous editions, the book strives to balance concepts, applications, and pedagogy. Through clear and concise explanations and illustrations, she explores well-tried as well as many new and exciting topics in managerial economics (such as the organization of firms, business ethics, the evolution of the creative firm, Porter's strategic framework, electronic commerce, the information economy and risk management), and then shows how firms really behave, with the help of 97 real case studies, ten text boxes on Economics for Managers in Practice, and eleven integrative of cases.

Integrated case studies are extensive and designed so that lecturers can assign them themselves. Since economics for managers is by its nature an applied field, this possibility is very useful. Case studies, in contrast, are short, stimulating, and sometimes surprising demonstrations of how the studied theories can be applied in practice. The flexible, modular organization makes the book suitable for both long-term and short-term economics courses for managers.

#Salvatore Dominick #ekonomija #menadžerstvo #pedagogija

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