Bernstein Jonathan: Krizni menadžment. Vodič za menadžere

Jonathan Bernstein: Crisis Management. The Manager's Guide

LEAD YOUR ORGANIZATION THROUGH ANY BUSINESS CRISIS - AND COME OUT STRONGER THAN EVER

The Manager's Guide to Crisis Management provides the essential skills and knowledge you need to deal with the crises that inevitably arise in any business or organization. Covering every aspect of a crisis - from defining crisis management and policies to crisis training and crisis response - it helps you fully tackle any situation that threatens businesses, careers and even lives.

Move smoothly through any crisis with minimal consequences by perfecting the most effective tactics, including:
  

• Crisis Management Planning and Staff Training
• Prediction and preventing crises before they happen
• Managing the company's reputation on the Internet
• Addressing crises that affect multicultural stakeholders
• Creating effective crisis messages
• Recognizing when to bring in an expert

A small number of managers are trained to deal with a wide range of crises that can threaten the lives, reputation and financial results of the organization. While lawyers can best defend you in and out of the courtroom, the fact is that your business can fail long before the legal tangle is over if you don't have at least basic crisis management skills.
You'll find it in The Manager's Guide to Crisis Management - the basic skills and knowledge you need to deal with the crises that inevitably arise in any business or organization. top managers) about the importance of crisis management. It then moves on to the art of crisis prevention—which is always cheaper than responding to a crisis (Chapter 2)—and continues with chapters that educate you on crisis planning (Chapter 3), crisis training (Chapter 4), and crisis drills (Chapter 5) to stay in shape. After that, you'll get to the heart of crisis response (Chapter 6) and then move on to chapters on crisis messaging (Chapter 7) and crisis recovery (Chapter 8). The following chapters deal with some of the specific challenges of crisis management:

• Internet reputation management (Chapter 9)
• The interaction of crisis management with public relations and the law (Chapter 10)
• Crisis management for publicly owned companies (Chapter 11)
• Cultural issues in crisis management (Chapter 12)

You want Do you know which tools can facilitate crisis prevention and crisis response? Well, there is a chapter that answers that question (Chapter 13). Then, at the risk of sounding selfish, I'd be remiss if I didn't offer you some guidance on when and how to hire a crisis management consultant (Chapter 14). This is followed by a chapter on the specific risks of crisis management (Chapter 15), such as when you are targeted by the media or the target of an official investigation. Finally, in Chapter 16, Moral Imperatives and the Future of Crisis Management, I address some key realities of my industry, offer some projections for our future, and suggest how you fit into it all.

You may be a crisis manager whether you want to be or not, but after reading this book once or twice, you'll be a much better one.