Fifield Paul: Strategije u marketingu
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Basic information
- Author: Fifield Paul
- Publisher: Clio
- Availability: Available
- Condition: Vrlo dobro
- Code: 71458
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Strategije u marketingu
Fifield Paul
Summary
Paul Fifield: Strategies in Marketing
The book Strategies in Marketing removes any confusion that often arises when considering the problem of strategies in marketing. The attitude that marketing is first and foremost a relationship between people is the focus of the author's professional and at the same time clear presentation.
An exhaustive explanation of the role and tasks of the marketing director in a market-oriented company makes the book Strategies in Marketing essential reading for every marketing expert. To interested readers, she will explain how important the role of marketing is in the process of strategic unification of business, and she will show students how the difference between theory and practice can be bridged.
Additional information
- Author: Fifield Paul
- Publisher: Clio
- Year of publication:2003
- Place of publication:Beograd
- Pages:267
- Dimensions:14x21 cm
- Script:Latinica
- Condition:Vrlo dobro
- Binding:Tvrdi
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