Izborna vrtoglavica
Basic information
- Author: Seguela Jacques
- Publisher: Clio
- Availability: Available
- Condition: New book
- Code: 65014
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Izborna vrtoglavica
Seguela Jacques
Summary
Jacques Seguela: Electoral vertigo
What happens in the campaign before the voter goes behind the screen? How can we "sell" him a person, program, party, ideas? Do media make presidents? Does political advertising have real power? By exposing the behind-the-scenes activities surrounding the French and foreign elections, full of anecdotes, the author reveals his secrets from the campaigns and exposes the role of communication in political life.
Segela realistically measures the importance of political marketing and election campaigns by showing examples for which he writes that a good campaign is not enough to win elections, but that a bad campaign destroys potential candidates as well. The final part of the book, in which Segela offers his view of future election campaigns, is particularly significant.
Additional information
- Author: Seguela Jacques
- Publisher: Clio
- Year of publication:2009
- Place of publication:Beograd
- Pages:247
- Dimensions:14.5x21 cm
- Script:Latin script
- Condition:New book
- Binding:Hardcover
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