Seguela Jacques: Izborna vrtoglavica

Name: Izborna vrtoglavica
Price: 16.00 EUR
Availability: InStock
Author: Seguela Jacques

€ 16,00

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Basic information

Author: Seguela Jacques
Publisher: Clio
Availability: Available
Condition: Nova knjiga
Code: 65014

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Description

Izborna vrtoglavica

Seguela Jacques

Summary

Jacques Seguela: Electoral vertigo

What happens in the campaign before the voter goes behind the screen? How can we "sell" him a person, program, party, ideas? Do media make presidents? Does political advertising have real power? By exposing the behind-the-scenes activities surrounding the French and foreign elections, full of anecdotes, the author reveals his secrets from the campaigns and exposes the role of communication in political life.

Segela realistically measures the importance of political marketing and election campaigns by showing examples for which he writes that a good campaign is not enough to win elections, but that a bad campaign destroys potential candidates as well. The final part of the book, in which Segela offers his view of future election campaigns, is particularly significant.

#Seguela Jacques