Buđenje želja
Basic information
- Author: Dichter Ernest
- Publisher: Psihopolis institut
- Availability: Available
- Condition: New book
- Code: 58756
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Buđenje želja
Dichter Ernest
Summary
Ernest Dichter: Awakening Desires
What motivates customers?
Ernest Dichter is a psychologist and pioneer of motivational research as a basic and irreplaceable method of researching human behavior, especially customer behavior. The book represents his sincere attempt to help people learn how to live in the new world, which was created when he wrote this book, i.e. more than fifty years ago. Dichter has done us a great service by demonstrating how much incredible knowledge about people can be gained through motivational research, and how this research can help corporations or other institutions discover why people behave and think the way they do. Some of the questions that Dichter deals with are what motivates us to want and what to buy an object, why customers should be persuaded and not persuaded, what are the Seven Rules of Persuasion, why the psychological value of an object is more important than the useful one...
What do we know about the psychological background of wanting and making decisions?
What is constructive dissatisfaction?
How do good, mature and fruitful decisions differ from those others?
How do we influence the motivation of other people?
Why should decision-making be a subject in schools?
What do consumers need to know about what producers want them to know?
The principles set forth in Dichter's book Awakening Desires make it an essential textbook for understanding and solving problems in the marketing services market.
Jozef - Ivan Lončar, founder and owner of the publishing-educational and consulting center Svet Marketing and publisher of Taboo magazine
Additional information
- Author: Dichter Ernest
- Publisher: Psihopolis institut
- Year of publication:2014
- Place of publication:Novi Sad
- Pages:397
- Dimensions:14x20 cm
- Script:Latin script
- Condition:New book
- Binding:Softcover
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