Summary
Marcello Foa: Masters of the media
Spin doctors and manipulation of the public in the service of government
There is a widespread opinion, especially in the West, that in the era of information as a spectacle, politicians themselves are victims of general media dominance. Is it really so? It seems that it is exactly the other way around, because thanks to the spin doctors, the authorities have learned how to use the media's apparent omnipotence for their own needs. Marcello Foa explains how and why it is possible to direct the media in the desired direction, often without the clear awareness of journalists that they are participating in such operations. The book illuminates the background of many historical events from the assassination of President Kennedy to the war in Syria, reveals the techniques and tricks used by media experts, and at the same time offers a historical account of the development of the spin phenomenon from Bernays to the present day.
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