Summary
William Lidwell, Kritina Holden, Jill Butler: The Universal Principles of Design
THE UNIQUE HANDBOOK FOR DESIGNERS IN ALL DISCIPLINES!
REVISED AND UPDATED EDITION WITH 25 NEW PRINCIPLES!
This unique handbook provides 125 ways to increase utility, influence perception, increase appeal, make better design decisions and teach design. Regardless of whether it is a marketing campaign or a museum exhibition, design is actually a set of many concepts, visions and processes and that is why this manual is a must-read for all designers, engineers, architects, students who want to expand and improve their design expertise!
Brief content:
How can I influence the perception of a particular design?
How can I help others learn from the design?
How can I increase the utility of the design?
How can I increase the appeal of the design?
How can I make better design decisions?
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