Summary
Vijay Mahajan, Kamini Banga: The 86 Percent Solution
How to Succeed with the Biggest Market Opportunity in the Next 50 Years
Vijay Mahajan and Kamini Banga's book, 'The 86 Percent Solution' (originally in English: The 86 Percent Solution) directs the economic focus to developing countries. However, unlike many previous approaches, in which the problem of underdevelopment or underdevelopment was often treated in terms of "helping" the weaker, the authors point out the enormous economic opportunities that exist for all companies and entrepreneurs who can understand the life logic, needs and unused possibilities of that "86-percent world".
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