Summary
James Borg: The Power of Persuasion
Have you ever wondered how you can get people to do whatever you want, whenever you want?
We all know people who are incredibly persuasive. With their effortless charm, they somehow manage to win our trust, interest and support again and again. Is it an innate gift? Is it all a hoax?
No, it's the art of persuasion that you can learn.
Based on years of analyzing the behavior and mindsets of the most persuasive people, The Power of Persuasion brings you the magic formula for mastering the art of persuasion—the ultimate way to achieve success in work and life.
As an occupational psychologist and business consultant, James Borg specializes in the skill areas of interpersonal relationships, management, and business development. His career spans the spectrum of advertising, sales, marketing and journalism. He also leads workshops on the power of persuasion - how to develop memory skills and 'positive psychology'.
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