Mair Carolyn: Psihologija mode

Carolyn Mair: The Psychology of Fashion

How do we present ourselves in the way we dress? When do we adjust our clothes, when do we embellish and when do we cheat? What is the connection between mood and feeling and the way you dress? What is behind the desire for the latest clothes? These are the questions that Carolyn Mer deals with in her book about the new field of applied psychology - the psychology of fashion, thus introducing us to the exciting world of fashion psychology. The foreword to the Serbian edition was written by Dragana Ognjenović, a fashion designer.

"With the idea of bringing the distant poles of fashion closer together, Carolyn Merr investigates the long-disputed place of fashion and its position in the world of art. Through a comprehensive analysis of different psychological approaches, and taking into account the historical perspective of the relationship between psychology and fashion, the author Mer in this book, which she said is intended for a wide audience, presents a new discipline in psychology - fashion psychology "- she wrote in the preface to the edition in Serbian. Dragana Ognjenović, fashion designer.

The goal of the book about this emerging psychological subdiscipline is to deepen the understanding of the mutual influence of fashion (and the fashion industry) in the broadest sense and human behavior, to motivate you to become more confident in your participation in fashion and to contribute to a more moral and expressive ecological fashion industry. . The book is intended for a wide audience, the reader is not expected to know either psychology or fashion. Fashion is creative, dynamic and exciting, and due to its inextricably close relationship with the body, the fashion industry manifests numerous things that psychologically affect us on an individual, social and global level.

ABOUT FASHION PSYCHOLOGY - A NEW FIELD OF APPLIED PSYCHOLOGY

ïHow much fashion discrimination is present?
ïFashion insecurity: loneliness and self-esteem.
ïPersonal fashion style - self-presentation through non-verbal communication. With this book, Carolyn Merr boldly limited the future space of a new branch of psychology, dealing with shaping the context of fashion psychology, which will result in many more topics in the new branch of psychology - fashion psychology.

Dragana Ognjenović, fashion designer

About the publication Psihologija svega

The book was published in the journal The Psychology of Everything, Routledge, a series of books that destroy myths about some the most important life problems - sadness, trust, fashion, social networks, peer violence, sex... Each book is the work of an expert in a certain field who investigates the hidden psychological factors that motivate us.