Mahajan Vijay: Afrika u usponu. Kako 900 milijuna afričkih potrošača nudi više no što mislite

Name: Afrika u usponu. Kako 900 milijuna afričkih potrošača nudi više no što mislite
Price: 8.00 EUR
Availability: InStock
Author: Mahajan Vijay

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Basic information

Author: Mahajan Vijay
Publisher: MATE d.o.o.
Availability: Available
Condition: Odlično
Code: 54134

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Description

Afrika u usponu. Kako 900 milijuna afričkih potrošača nudi više no što mislite

Mahajan Vijay

Summary

Vijay Mahajan: Africa on the rise. How 900 million African consumers offer more than you think

With more than 900 million consumers, the African continent is one of the fastest growing markets. In the book The Rise of Africa, the legendary consultant for international business, Vijay Mahajan reveals all the richness and complexity of this incredible market and helps companies to see the enormous opportunities it represents. Mahajan tells the stories that Western executives rarely get a chance to hear about: the story of African entrepreneurs, executives and businesses embarking on identifying opportunities and capitalizing on them. In an era where growth is getting harder and harder to achieve, The Rise of Africa reveals what could be your biggest undiscovered growth opportunity yet.

#Mahajan Vijay