Prahalad C.K.: Bogatstvo na dnu ekonomske piramide

C.K. Prahalad: Wealth at the Bottom of the Economic Pyramid;

Eradicating Poverty Through Profit

Inspired by the penetrating insight of the original edition of Wealth at the Bottom of the Economic Pyramid, a large number of companies are recognizing and building business opportunities and profiting in new markets among the world's poorest people - while simultaneously helping to eliminate poverty and deprivation. Five years after the first edition of the book, Prahalad's ideas are no longer isolated cases of innovative thinking. They are a proven, widely practiced "reality".

Today, in this 5th anniversary edition, Prahalad adds to the book to provide readers with insight into how his vision is being implemented in poor regions around the world. Prahalad also offers an up-to-date assessment of key questions such as: Is there really a market? Does it satisfy the scope? Is there a profit? Are there any innovations? Is this a global opportunity? Five years ago, executives could have hoped that the answers to these questions would be positive. Today, what Prahalad has shown us, we can be almost certain of that.

"C.K. Prahalad believes that companies must revolutionize the way they do business in developed countries if prosperity is to be enabled for broad economic equations. Drawing on a rich repository of case studies, his persuasively written new book offers intriguing guidelines for fighting poverty with the help of profitability."
Bill Gates, Chairman and Chief Software Architect of Microsoft (2004)

"Wealth at the Bottom of the Economic Pyramid is a book that has a place at the top of the reference list of business people, academics and professionals who are striving to meet the almost unattainable goal of achieving sustainable development in developing countries. C. K. Prahalad writes with unusual insight about the needs of consumers in poor societies and the opportunities for the private sector to serve important social purposes while increasing their own profits. If you are looking for fresh ideas about emerging markets, look no further. This is it. a book for you."
Madeleine K. Albright, Former US Secretary of State

"Prahalad challenges readers to rethink their own prejudices regarding business opportunities in serving the relatively poor countries of the world. Wealth at the bottom of the economic pyramid points the way to business success and social betterment - only on the condition that the developed world rethinks how it has delivered products and services to developing countries."
Christopher Rodrigues, CEO, Visa International