Summary
Barbara Crole, Christiane Fine: Successful fundraising
Securing funds, fundraising, measures to obtain money, begging - whatever you call this phenomenon - the fact is that it represents one of the most important tasks of non-profit organizations. The art of securing money for cultural and social projects is a complex task that cannot be solved by improvisations. This book provides a systematic guide on how to plan and execute fundraising. Even experienced business people will find interesting tips for better and more efficient work in it. The authors describe a whole range of jobs: from direct mail and marketing for legacies, through collecting large donations and connecting donors, all the way to public relations and cooperation with the media. All tasks are explained with the help of numerous checklists, in a clear and practical way. In addition, questions from everyday practice (founding and positioning of an organization, creating a website at a favorable price, savings due to cooperation with suppliers, etc.) were also addressed.
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