Summary
Robert Iger: Driving Life: The Golden Rules of Leadership of Walt Disney Company CEO
In the book "Driving Life", Robert Iger shares the lessons he learned leading the Disney Company and its 200,000 employees and explores the principles necessary for a true leader and leader.
#1 New York Times Bestseller * Memoir of leadership and success: The former CEO of Walt Disney, who was named Time Magazine's Person of the Year in 2019. , shares the ideas and values he used to rebuild one of the world's most beloved companies and inspire the people who make the magic come alive.
Robert Iger became CEO of the Walt Disney Company in 2005 during a difficult period. Competition was stronger than ever, and technology advanced faster than in any other era of this company. His vision boiled down to three ideas: commit to the fact that quality is important, embrace technology instead of opposing it, think bigger, broader, on a global level - and turn Disney into a stronger brand on the international market.
Fourteen years later, Disney is the largest and most respected media company in the world, including Pixar, Marvel, Lucasfilm and 21st Century Fox under its ownership. The value of the company is as much as 5 times higher than in the period before Iger took the role of CEO of the company - making him one of the most innovative and successful CEOs of our time.
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