Jobs Steve: Kreativne misli

Steve Jobs: Creative Thoughts

If you're a carpenter making a nice chest of drawers, you won't use a piece of plywood on the back, even though it faces the wall and no one will ever see it. You'll know it's there, so you'll use a nice piece of wood for the back as well. To be able to sleep peacefully at night, aesthetics and quality must be executed perfectly.

Your time is limited, so don't waste it living someone else's life. Do not fall into the trap of dogma - living on the basis of other people's opinions. Don't let the noise of other people's thoughts drown out your own inner voice.

The book Creative Thoughts of Steve Jobs is a collection of quotes from one of the most successful creative businessmen of the modern era, the prematurely deceased founder of the company that, among other things, gave birth to three revolutionary i-devices - iPod, iPhone and iPad - and created an entire generation of business nomads of the future. Thanks to Apple's design and marketing, business, learning and entertainment have become mobile and ubiquitous, freeing us from the last limitations of technology. In the background of this enormous technological progress, there are several basic ideas that are best expressed in the quotes of Steve Jobs collected during more than three decades of his presence in the media. More than 200 of his quotes represent basic reading for all business people who are interested in stepping into a sphere where inspiration and freedom of creation play a far greater role than memorizing handling of legal regulations and financial operations.
Since 1976, when he founded the Apple company with Steve Wozniak and Ronald Wayne, Jobs lived and worked driven by the need to create a more efficient and elegant way of using technology. That journey ended with his resignation as CEO of Apple in August 2011, when the process of transforming the first computers that users sometimes put in wooden cases into one of the most elegant and popular communication devices – the iPhone – was successfully completed. The guys who assembled the first personal computers in garages have become the heavyweights of world business.
This is precisely why it is important to hear the voice of Steve Jobs reminding that it was never about money. It's great to be the first on the market, to negotiate with many potential investors about the first investment, it's incredibly exciting to see how a company attracts hundreds of millions of dollars of capital through a public offering of shares; however, the legacy of the company and the individuals who led it consists in its influence on people's daily lives, in the creation of a whole new culture of living. Steve Jobs witnessed both aspects of business and therefore his thoughts are extremely valuable material for all business people today. In addition, the book will be of interest to people who are simply interested in the Apple phenomenon, in the way our present-day culture of living was created.
The key to the marketing success of Apple products was a huge market electrified by high consumer expectations and almost unlimited possibilities of application of computer technologies, from industry to home entertainment. In terms of financial success, Steve Jobs was lucky enough to live in a society that was ready to shower every entrepreneur with money at the first sign of a future mass product. When Apple offered 4.6 million of its new shares on the open market in 1980, their price rose in one day from the asking $14 (at which investors snorted disdainfully and began happily buying at $22 a share) to $29. At that price, Apple was then worth 1.78 billion dollars, while the company's annual revenue at that time was only 118 million dollars.
Jobs, however, did not cash in his shares and transfer his wealth into thousands of square meters of office and residential space, but continued to look for something new and exciting, something with will appear on stage and leave half the business world in a frenzy: "How did we not see that?!" Steve Jobs did not suffer stagnation, he was able to rush into the company and scatter all the garbage that necessarily accumulates in a huge corporation over the course of decades, without feeling to cross off forty products, destroy the dreams of some engineer who placed all his hopes in them, and order everyone to work on a small device that will tirelessly play more songs than you can listen to in your life from your pocket. You had to see it, you had to imagine people walking down the street with a miniature jukebox in their pocket. It was necessary to see a phone without keys, it was necessary to see how people use a computer without a keyboard. It should have been seen.

Miroslav Nikolac