Summary
Andy Ruddock: Youth and the media
Andy Ruddock talks about why it is important to study youth media, but also how this work should be approached, that is, how the results of these studies should be interpreted. It also tries to answer the questions why society is primarily concerned about the influence of the media on young people, whether young people today are just helpless victims of media corporations and the politics they advocate, or whether media literacy enables them to see through the intentions of media content creators and use media attention in their own interest. How do young people react to advertisements for alcoholic beverages? Is the media really the cause of mass armed attacks in schools? Are fears about the influence of violence in the media on young people justified? These and other current topics related to the media are covered in the book, and students and researchers are given valuable advice on the choice of research subjects, the approach to scientific work and the structuring of media studies.
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