Anderson Chris: Dugi rep: Zašto je budućnost poslovanja u tome da se proda više stvari, a ne primjeraka?
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Basic information
- Author: Anderson Chris
- Publisher: Jesenski i Turk
- Availability: Available
- Condition: Vrlo dobro
- Code: 80943
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Dugi rep: Zašto je budućnost poslovanja u tome da se proda više stvari, a ne primjeraka?
Anderson Chris
Summary
Chris Anderson: The Long Tail: Why is the future of business in selling more things, not copies?
Chris Anderson shows that the future of the culture industry is not hits but niches: the tail of the demand curve is infinitely long, and the Internet is finally allowing niche culture to become mass. The book provides an overview of the new economy of creative products, as well as their history from a business perspective. It is intended for all those interested in cultural management, book, music and film publishing, as well as new technologies of social networks.
Additional information
- Author: Anderson Chris
- Publisher: Jesenski i Turk
- Year of publication:2008
- Place of publication:Zagreb
- Pages:286
- Dimensions:14.5x20.5 cm
- Script:Latinica
- Condition:Vrlo dobro
- Binding:Meki
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