Jamči se za uspjeh kano i za neštetnost
Basic information
- Author: Bertoša Mislava
- Publisher: Srednja Europa
- Availability: Available
- Condition: Very good
- Code: 78505
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Jamči se za uspjeh kano i za neštetnost
Bertoša Mislava
Summary
Mislav Bertoš: Success and Harmlessness Are Guaranteed
With this book, the author Mislav Bertoš goes into areas that are completely new in Croatia or have only been touched upon in previous scientific research - the field of advertising semiology. Advertising discourse and its sociosemiological determinants and consequences are treated on the example of a multicultural, multilingual and socially complex community - Istria, which developed within the vast and complex Austro-Hungarian Monarchy at the turn of the 19th century. in the 20th century, in a time when advertisements are becoming an increasingly significant factor in shaping collective and individual experiences.
The book has a dedication.
Additional information
- Author: Bertoša Mislava
- Publisher: Srednja Europa
- Year of publication:2008
- Place of publication:Zagreb
- Pages:338
- Dimensions:17.5x24.5 cm
- Script:Latin script
- Condition:Very good
- Binding:Hardcover
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