Bertoša Mislava: Jamči se za uspjeh kano i za neštetnost

Name: Jamči se za uspjeh kano i za neštetnost
Price: 20.00 EUR
Availability: InStock
Author: Bertoša Mislava

€ 20,00

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Basic information

Author: Bertoša Mislava
Publisher: Srednja Europa
Availability: Available
Condition: Vrlo dobro
Code: 78505

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Description

Jamči se za uspjeh kano i za neštetnost

Bertoša Mislava

Summary

Mislav Bertoš: Success and Harmlessness Are Guaranteed

With this book, the author Mislav Bertoš goes into areas that are completely new in Croatia or have only been touched upon in previous scientific research - the field of advertising semiology. Advertising discourse and its sociosemiological determinants and consequences are treated on the example of a multicultural, multilingual and socially complex community - Istria, which developed within the vast and complex Austro-Hungarian Monarchy at the turn of the 19th century. in the 20th century, in a time when advertisements are becoming an increasingly significant factor in shaping collective and individual experiences.

The book has a dedication.

#Bertoša Mislava