Summary
Roger Fidler: Mediamorphosis
Although the study Mediamorphosis - Understanding New Media deals with technological changes and contemporary media flows, it is not a technical book. The aim of the work, as the author himself emphasizes, is to demystify emerging media technology and provide a structure for understanding their potential impact on the prevailing media: newspapers, radio and television. Based on his rich experience, Fidler offered a very broad reflection on the future, and the book can serve as a useful context in thinking about the perspectives of the media. Bold forecasts about the development of the media are not, however, the product of the author's imagination, but the result of an exceptional knowledge of the history of the media and an understanding of its "metamorphosis". This accessible and optimistic reading will encourage all those who have more than a passing interest in the future of modern media, and above all in the written word
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