McDonald Malcolm: Marketinški planovi
€ 30,00
Free delivery in Croatia for orders over EUR 70
Basic information
- Author: McDonald Malcolm
- Publisher: Masmedia
- Availability: Available
- Condition: Odlično
- Code: 41200
Shipping options
GLS Croatia
5€
Delivery
0€
Personal collection at the antique store
0€
GLS parcel machine
3€
Payment methods
Pay on pickup
CorvusPay
By general payment / Virman / Internet banking
Cash on delivery
Marketinški planovi
McDonald Malcolm
Summary
Malcolm McDonald: Marketing Plans
Malcolm McDonald's book has become a textbook in many marketing courses in the world, but it is also an indispensable manual of marketing in practice. The reasons for its success are the completeness and systematic presentation of the marketing planning process, an innovative overview of key areas in which strategic marketing planning can be improved, reliable information on achievements in marketing techniques and tools, and an excellent selection of examples, studies and problems to solve.
Additional information
- Author: McDonald Malcolm
- Publisher: Masmedia
- Year of publication:2004
- Place of publication:Zagreb
- Pages:660
- Dimensions:17x24 cm
- Script:Latinica
- Condition:Odlično
- Binding:Tvrdi
You may also like
Recently viewed
Biblos Newsletter
For book lovers who enjoy finding the rare
New titles, special copies and quiet recommendations from the antiquarian bookshop.