Marketinški planovi
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Basic information
- Author: McDonald Malcolm
- Publisher: Masmedia
- Availability: Available
- Condition: Excellent
- Code: 41200
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Marketinški planovi
McDonald Malcolm
Summary
Malcolm McDonald: Marketing Plans
Malcolm McDonald's book has become a textbook in many marketing courses in the world, but it is also an indispensable manual of marketing in practice. The reasons for its success are the completeness and systematic presentation of the marketing planning process, an innovative overview of key areas in which strategic marketing planning can be improved, reliable information on achievements in marketing techniques and tools, and an excellent selection of examples, studies and problems to solve.
Additional information
- Author: McDonald Malcolm
- Publisher: Masmedia
- Year of publication:2004
- Place of publication:Zagreb
- Pages:660
- Dimensions:17x24 cm
- Script:Latin script
- Condition:Excellent
- Binding:Hardcover
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